Hello tribe! My daughter Ashanti and I started LoveWaisted as a hobby. After getting asked repeatedly if we’d make waist beads for others we decided “why not” and decided to start LoveWaisted. Waist beads, also known as waist chains, waist bracelets, or belly beads, have traditionally been worn by African women since the 15th century to serve many celebratory purposes. In Africa, a bead is rarely a simple ornament; African waist beads are worn visibly as a sign of status or hidden as an invisible yet perceptible signal to a lover." Today, waist beads are worn by people of every culture for healing purposes, decorative adornment, feminine empowerment, confidence building, sensuality, weight-loss tracking, and many more reasons.